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In just ten years, they have become a multi-million dollar company and a household name, making mini cupcakes that are only slightly bigger than a corn.
New York-based company founded by New Jersey native and millennial Melissa Ben-Ishay, "Baked by Melissa" is famous for its bite-sized cupcakes.
"I think Baked by Melissa is so popular because our product is just a bite. You get to try every flavor without the post-dessert guilt-trip." - says Melissa, smiling adorably.
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