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This special edition of Rado's True Square watch was launched at Rado Design Week.
"We wanted to create an analog watch with the character of a digital watch," Ono said in the video.
"As everything in the world, including watches, becomes digital, we wanted to explore the curious opposite: transforming a digital thing into an analog one," he added.
Called Rado True Square Undigital, the watch's minimal face features a set of dials that give a nod to the classic seven-segment displays of digital watch faces.
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